Nicolas Lunven                                                                                                                                                                                                                                                                                                         
Accueil > Vendee-globe-2020

Around the world with Nicolas Lunven

Vendée Globe 2020

The Vendée Globe is one of the greatest sporting events and one of the last adventures of our planet: sailing singlehanded around the world, without stopovers and without assistance. 
©Vendée Globe
2017-01-23__Depart_Vendee_Globe_1_BDef
traduction-SVP : Départ du Vendée Globe 2016 ©Jean-Marie Liot
Le Vendée Globe 2020 en ligne de mire pour Nicolas Lunven - media1
traduction-SVP : Transat Jacques Vabre sur Safran avec Morgan Lagravière ©Jean-Marie Liot
2015
traduction-SVP : Transat Jacques Vabre 2015 sur Safran avec Morgan Lagravière ©Jean-Marie Liot
Vendée Globe 2016 - media2
©Jean-Marie Liot

The Vendée Globe is an excellent in-house communication medium to strengthen the bonds between your associates and create a sense of belonging.
With an upper socio-professional category audience, this extreme sport, open to all from 7 to 77 years of age, is also a formidable external communication tool to boost your image, your notoriety and your customer loyalty.

YOUR SAILING PROJECT

  • An 18-metre boat for participating in races that attract the most media coverage: Vendée GlobeRoute du RhumTransat Jacques Vabre
  • A turnkey sports project with a recognised, young and impressive skipper
  • A shore crew of 5 to 7 people dedicated to the project
  • A guaranteed return on investment
  • The reflection of your values:competitiveness, courage, quality, performance, respect for the environment, team spirit, solidarity, seeking new challenges, etc.
  • A sports project of national and international dimensions supporting your development and your strategy
  • An external communication tool:developing customer loyalty and attracting prospective clients by giving off a strong image
  • An in-house communication tool:bringing your associates together around the sailing project
  • Creating synergies with your partners and shareholders

 

MEDIA IMPACT

Figures from the Vendée Globe 2016-2017 (source SAEM Vendée)

  • 75 days of racing approximately
  • 2.25 million visitors to Les Sables d'Olonne
  • 200 million euros of gross media value in France
  • 1,274 hours of TV broadcasts across 97 channels spanning 190 countries
  • 345 million pages viewed at www.vendeeglobe.org (website + mobile application)

 

Figures from the Route du Rhum 2014 (source OC Sports)

  • 12 days of racing
  • 2.2 million visitors in Saint Malo
  • 37 million euros of gross media value in France
  • 2 million TV viewers for the live coverage of the start
  • 57 hours of TV broadcasts
  • 30 million pages viewed at www.routedurhum.com

 

A WINNING EXAMPLE

Banque Populaire, Winner of Vendée Globe 2016-2017 with Armel le Cléac'h, revealed an equivalent advertising value in terms of media coverage for the project between September 2016 and March 2017: 55-million euros! In all, Armel Le Cléac’h secured 34 headlines, was the subject of 4,193 TV topics, generated 88-million publications viewed on social media and 12-million videos viewed...

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PRB 2e de la Transat Jacques Vabre !

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