Nicolas Lunven                                                                                                                                                                                                                                                                                                         
Accueil > vendée globe 2020

Around the world with Nicolas Lunven

Vendée Globe 2020

The Vendée Globe is one of the greatest sporting events and one of the last adventures of our planet: sailing singlehanded around the world, without stopovers and without assistance. 
©Vendée Globe
2017-01-23__Depart_Vendee_Globe_1_BDef
traduction-SVP : Départ du Vendée Globe 2016 ©Jean-Marie Liot
Le Vendée Globe 2020 en ligne de mire pour Nicolas Lunven - media1
traduction-SVP : Transat Jacques Vabre sur Safran avec Morgan Lagravière ©Jean-Marie Liot
2015
traduction-SVP : Transat Jacques Vabre 2015 sur Safran avec Morgan Lagravière ©Jean-Marie Liot
Vendée Globe 2016 - media2
©Jean-Marie Liot

The Vendée Globe is an excellent in-house communication medium to strengthen the bonds between your associates and create a sense of belonging.
With an upper socio-professional category audience, this extreme sport, open to all from 7 to 77 years of age, is also a formidable external communication tool to boost your image, your notoriety and your customer loyalty.

YOUR SAILING PROJECT

  • An 18-metre boat for participating in races that attract the most media coverage: Vendée GlobeRoute du RhumTransat Jacques Vabre
  • A turnkey sports project with a recognised, young and impressive skipper
  • A shore crew of 5 to 7 people dedicated to the project
  • A guaranteed return on investment
  • The reflection of your values:competitiveness, courage, quality, performance, respect for the environment, team spirit, solidarity, seeking new challenges, etc.
  • A sports project of national and international dimensions supporting your development and your strategy
  • An external communication tool:developing customer loyalty and attracting prospective clients by giving off a strong image
  • An in-house communication tool:bringing your associates together around the sailing project
  • Creating synergies with your partners and shareholders

 

MEDIA IMPACT

Figures from the Vendée Globe 2016-2017 (source SAEM Vendée)

  • 75 days of racing approximately
  • 2.25 million visitors to Les Sables d'Olonne
  • 200 million euros of gross media value in France
  • 1,274 hours of TV broadcasts across 97 channels spanning 190 countries
  • 345 million pages viewed at www.vendeeglobe.org (website + mobile application)

 

Figures from the Route du Rhum 2014 (source OC Sports)

  • 12 days of racing
  • 2.2 million visitors in Saint Malo
  • 37 million euros of gross media value in France
  • 2 million TV viewers for the live coverage of the start
  • 57 hours of TV broadcasts
  • 30 million pages viewed at www.routedurhum.com

 

A WINNING EXAMPLE

Banque Populaire, Winner of Vendée Globe 2016-2017 with Armel le Cléac'h, revealed an equivalent advertising value in terms of media coverage for the project between September 2016 and March 2017: 55-million euros! In all, Armel Le Cléac’h secured 34 headlines, was the subject of 4,193 TV topics, generated 88-million publications viewed on social media and 12-million videos viewed...

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